Tag Archives: Lego

The Lego Movie: Lessons in creative freedom

The Lego renaissance is one of the great business stories of our time. A decade ago the Danish firm was on the brink of bankruptcy. It is all different now. Last autumn it overtook Hasbro to become the second-biggest toymaker in the world. This month’s box-office triumph for The Lego Movie, $50m (£30m) over the Valentine’s weekend alone, underscores how brilliantly the brand has rebuilt itself. Continue reading

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