Tag Archives: David Ogilvy

Stop speaking like a corporate robot – for the sake of capitalism itself

Here’s a new year’s resolution for business: learn to speak human. The state of business language as a whole remains an abiding scandal. HSBC’s coinage of “demising” as a euphemism for “sacking” led last year’s pack, but corporate statements that resemble something delivered by an alien with a glitchy translator are hardly rare. Continue reading

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Filed under Business, Economics, Liberal education