Tag Archives: Content Trap

The Content Curse?

I’m reading The Content Trap. It’s a bracing corrective to misty-eyed thinking. Take this quote from Scott Cook, the founder of Intuit.

“Content has been a curse. It causes you to think you can make what’s going to delight customers. It causes you to ignore user contributions. It causes you to focus on your own content rather than on how to get the best content in the world—content anyone can make.”


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