Snāw-gebland (Old English; n):
Category Archives: Business
“People don’t think how they feel, they don’t say what they think and they don’t do what they say.”
– David Ogilvy
“I think it’s a reset moment for how businesses are going to be treated: 145 million people work in America; 125 million of them work for private enterprise; 20 million work for government—firemen, sanitation, police, teachers. We hold them in very high regard. But you know, if you didn’t have the 125 you couldn’t pay for the other 20. Business is a huge positive element in society. But for years it’s been beaten down as if we’re terrible people. So I think it’s a good reset.”
Worth a read.
“It is not because things are difficult that we dare not venture. It is because we dare not venture that things are difficult.”
The important work of moving the world forward does not wait to be done by perfect men.— Mary Ann Evans
“Omotenashi” is hard to define, but Japanese use it to describe what they believe is their unique approach to hospitality. “Omotenashi” involves the subjugation of self in service to a guest, without being “servile”. Anticipating needs is at the heart of the concept; and it is certainly fair to say that in Japan, acting on others’ needs without being asked to do so is at the height of savvy.
If, in the course of a service encounter in Japan, you’ve ever been left thinking “How did they think of that?”, you’ve probably been “omotenashi’d.”
“A man’s accomplishments in life are the cumulative effect of his attention to detail.”
—John Foster Dulles
The collapse of print ads in favour of digital campaigns continues to bleed out traditional media models. But what if the main justification for the move online — more measurable, targeted and above all personalised ad serving — misses the big picture?
The reliably interesting Melting Asphalt blog makes a provoking case that the power of ads (at least as a means of brand promotion) relies on common knowledge effects. That is, we need to know that other people see and accept the ad’s message in order to be able to confidently buy that brand as a social signal.
Online ads have many virtues. But they are terrible at common knowledge coordination. Instead, for programmatic ads and personalised feeds, common knowledge is a bug, not a feature. The commercial web of content is designed to lead the casual browser into a unique package tailored only to them.
How much does common knowledge matter? If the answer is a lot, the online ad bubble is just waiting to pop — ironically, too late to save much of the print industry. Newspapers knew how to answer the demand for less personalisation, not more. But it may turn out that the ad market, like others, can stay irrational longer than publishers can stay solvent.
Michael Chwe on Rational Ritual
Byron Sharp on How Brands Grow
Phil Hopkins on Mass Moralizing
“For freedom did Christ set us free: stand fast therefore, and be not entangled again in a yoke of bondage.”Galatians 5:1 ASV
Who would have thought newspapers worth reading could be free? Yet today they are firmly established as a prominent feature in London’s media landscape. In less than ten years, City A.M. itself has become an essential part of the morning commute for London’s discerning professionals, with more than 100,000 copies ready for you every weekday. Continue reading